How To Rank Well For Your Inner Webpages
Wednesday, 09 December 2009 08:49 | 
Written by Ernest Moore |
All too often people are mislead into thinking that it's only their home page that is important in order to get a good ranking within the search engines. This is not true. Google and the other search engines will look at your website as a whole, yet every page separately. This is why your page navigation is so important. This is all dependant on the way you structure your links. It seems like people start out with a great concept on their page linking, then it starts to falter as they move along.
All too often people are mislead into thinking that it's only their home page that is important in order to get a good ranking within the search engines. This is not true. Google and the other search engines will look at your website as a whole, yet every page separately. This is why your page navigation is so important. This is all dependant on the way you structure your links. It seems like people start out with a great concept on their page linking, then it starts to falter as they move along.
To get the point across we're going to look at two examples of proper internal linking. One will be the right way and the second one will be the wrong way. This way you will have first hand knowledge when you are structuring your web site. We are doing this exercise to show you how an honest mistake can make such a huge difference to the SEO success of your website.
Please go through the website www.mikes-marketing-tools.com which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimized each of the sub pages for various internet marketing names like Armond Morin, Marlon Sanders and many more, keeping in mind all the basic onpage optimization.
On clicking on the "Marlon Sanders" hyperlink we are taken to a page SEO for the keyword "Marlon Sanders". The page has got the keyword "Marlon Sanders" in the title tag, h1 tag and top left hand section. The keyword is also in bold and is mentioned throughout the page. If you perform a search at Google using the keyword "Marlon" and "Sanders" you will find the internal page www.mikes-marketing-tools.com/directory/marlon-sanders.html listed at the first page. The most important factor that got this page to top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.
Now, let us have a sneak peak at a "good looking" website www.you-must-think-big.com which can not be found now in the SERPs and therefore receives no traffic.
Now here is a site that looks good but you won't find it in the SERP's and consequently it has no traffic flow. http://www.you-must-think-big.com.
The home page title "find out which product to sell online and how to sell it" will never lead anyone to do a search for this. In addition to this error the h1 tag is wrong and when you look at the body tag, there's a graphic image for the header that blends into being part of the main content. This is definitely something you do not want to do.
It uses the graphics to point to the internal pages instead of text. This constitutes a poor linking over all plan.
If you were to perform a search on the keyword "Business Development" which is related to this particular site, you would see the poor results. You would not find this site ranked in the first hundred rankings.
The lesson to be learned here is always using your main key words to hyperlink to your internal pages. You will soon see a boost of your site where you stand in ranking with the main search engines such as MSN, Google, Yahoo and several of the others. Read and research as much as you can about SEO. This is what it will take to get your rankings up to where they will be the life support of your website.
All too often people are mislead into thinking that it's only their home page that is important in order to get a good ranking within the search engines. This is not true. Google and the other search engines will look at your website as a whole, yet every page separately. This is why your page navigation is so important. This is all dependant on the way you structure your links. It seems like people start out with a great concept on their page linking, then it starts to falter as they move along.
To get the point across we're going to look at two examples of proper internal linking. One will be the right way and the second one will be the wrong way. This way you will have first hand knowledge when you are structuring your web site. We are doing this exercise to show you how an honest mistake can make such a huge difference to the SEO success of your website.
Please go through the website www.mikes-marketing-tools.com which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimized each of the sub pages for various internet marketing names like Armond Morin, Marlon Sanders and many more, keeping in mind all the basic onpage optimization.
On clicking on the "Marlon Sanders" hyperlink we are taken to a page SEO for the keyword "Marlon Sanders". The page has got the keyword "Marlon Sanders" in the title tag, h1 tag and top left hand section. The keyword is also in bold and is mentioned throughout the page. If you perform a search at Google using the keyword "Marlon" and "Sanders" you will find the internal page www.mikes-marketing-tools.com/directory/marlon-sanders.html listed at the first page. The most important factor that got this page to top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.
Now, let us have a sneak peak at a "good looking" website www.you-must-think-big.com which can not be found now in the SERPs and therefore receives no traffic.
Now here is a site that looks good but you won't find it in the SERP's and consequently it has no traffic flow. http://www.you-must-think-big.com.
The home page title "find out which product to sell online and how to sell it" will never lead anyone to do a search for this. In addition to this error the h1 tag is wrong and when you look at the body tag, there's a graphic image for the header that blends into being part of the main content. This is definitely something you do not want to do.
It uses the graphics to point to the internal pages instead of text. This constitutes a poor linking over all plan.
If you were to perform a search on the keyword "Business Development" which is related to this particular site, you would see the poor results. You would not find this site ranked in the first hundred rankings.
The lesson to be learned here is always using your main key words to hyperlink to your internal pages. You will soon see a boost of your site where you stand in ranking with the main search engines such as MSN, Google, Yahoo and several of the others. Read and research as much as you can about SEO. This is what it will take to get your rankings up to where they will be the life support of your website.
About the Author:
Stop by Ernest Moore's muscle building exercise site where you can find out the best nutrition program Cheat Your Way Thin by Joel Marion and what this program can do for you.
