Why Use Search Engine Optimization?
Sunday, 15 November 2009 09:51 | 
Written by Chris Johnson |
Yes it is, if you want to get noticed! While trying to make your website more prominent, sometimes buying ads or word-of-mouth will be very beneficial, but it would hard to get by without search engine optimization (SEO). It seems everyone uses search engines these days to find websites. When someone searches for your products and services in one, you want to be right near the top.
Yes it is, if you want to get noticed! While trying to make your website more prominent, sometimes buying ads or word-of-mouth will be very beneficial, but it would hard to get by without search engine optimization (SEO). It seems everyone uses search engines these days to find websites. When someone searches for your products and services in one, you want to be right near the top.
What is search engine optimization? SEO is basically convincing search engines that your site is what users want to see when looking for your product. Let's say you're trying to sell used vacuums. When someone goes to a search engine to find used vacuums to buy, you want to be the first site they look at. It may help to find a professional to do it for you, but there are some simple things you can do to get your website higher on these searches.
The first thing you should do is make a usable, functional website! There is no point having a lot of traffic to your site unless there's something for them to look at when they get there. Better websites are easier to optimize by SEO anyway.
Second, find out what key words you should have associated with your site. A keyword is simply a word or phrase a web-user might type into a search engine. You need to find out what keywords people are likely to type into an engine's bar when they are looking for your services. An obvious way to do this is to simply think about what your website is about. If you are selling secondhand shoes, the words "Secondhand shoes" can make up a suitable keyword.
Even if you think that the keywords for your website are obvious, you should do some research as well. There are tools on the internet that can help-some free, some not. Once you discover what keywords people are actually looking for, you can begin actually try to integrating them into your website.
Which leads us to the third topic to think about: your titles and meta tags. It is crucial that your most important keyword is placed in the title and header of your website. Another thing you can do is alter the "meta tags" of your website. A meta tag basically gives information about your website that isn't always visible to web browsers. You can enter your keywords in a meta tag that some search engines use to discover keywords that are appropriate for your site. If you don't know how to alter titles or meta tags, search for HTML resources on the Internet.
Fourth consideration: Make sure your website's text mentions the keyword repeatedly! If you never talk about a keyword, no search engine is going to think that it's very important to your site. You can overdo it, but a frequently used keyword is seen as important to search engines. How important can "refurbished pianos" be to your site if you hardly ever mention them? Hopefully you made a great website with a lot of great content so getting your keywords in there will be a no-brainer.
If your going to brave SEO on your own, think about what I've mentioned here and give your site another look. Hopefully your competitors will be wondering how YOUR site became so prominent on the search engines.
Yes it is, if you want to get noticed! While trying to make your website more prominent, sometimes buying ads or word-of-mouth will be very beneficial, but it would hard to get by without search engine optimization (SEO). It seems everyone uses search engines these days to find websites. When someone searches for your products and services in one, you want to be right near the top.
What is search engine optimization? SEO is basically convincing search engines that your site is what users want to see when looking for your product. Let's say you're trying to sell used vacuums. When someone goes to a search engine to find used vacuums to buy, you want to be the first site they look at. It may help to find a professional to do it for you, but there are some simple things you can do to get your website higher on these searches.
The first thing you should do is make a usable, functional website! There is no point having a lot of traffic to your site unless there's something for them to look at when they get there. Better websites are easier to optimize by SEO anyway.
Second, find out what key words you should have associated with your site. A keyword is simply a word or phrase a web-user might type into a search engine. You need to find out what keywords people are likely to type into an engine's bar when they are looking for your services. An obvious way to do this is to simply think about what your website is about. If you are selling secondhand shoes, the words "Secondhand shoes" can make up a suitable keyword.
Even if you think that the keywords for your website are obvious, you should do some research as well. There are tools on the internet that can help-some free, some not. Once you discover what keywords people are actually looking for, you can begin actually try to integrating them into your website.
Which leads us to the third topic to think about: your titles and meta tags. It is crucial that your most important keyword is placed in the title and header of your website. Another thing you can do is alter the "meta tags" of your website. A meta tag basically gives information about your website that isn't always visible to web browsers. You can enter your keywords in a meta tag that some search engines use to discover keywords that are appropriate for your site. If you don't know how to alter titles or meta tags, search for HTML resources on the Internet.
Fourth consideration: Make sure your website's text mentions the keyword repeatedly! If you never talk about a keyword, no search engine is going to think that it's very important to your site. You can overdo it, but a frequently used keyword is seen as important to search engines. How important can "refurbished pianos" be to your site if you hardly ever mention them? Hopefully you made a great website with a lot of great content so getting your keywords in there will be a no-brainer.
If your going to brave SEO on your own, think about what I've mentioned here and give your site another look. Hopefully your competitors will be wondering how YOUR site became so prominent on the search engines.
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